Posts tagged youtube

LED Suits and clever choreography - The Wrecking Crew Orchestra! 

The creative landscape is changing. Some talk about a revolution. Others talk about a natural evolution. These changes affect everything. From creation to distribution, from artist to consumer. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world’s most influential creators of the digital era.

Download the full documentary here http://www.presspauseplay.com/ 

Everything is a remix

I came across Nick Bertke aka Pogo in 2008 and was beyond impressed with his catchy Alice in Wonderland remix made solely from samples and visuals from the Disney film. Since then he has produced a number of projects along the same vain including Expialidocious, Upular and Toyz Noize to name but a few. The result is that he has become a YouTube phenomon with over 22 million views.

In his most recent endeavor ‘World Remix ’ he has set out to do just that by traveling to all corners of the world in search of sights, sounds, voices and chords, with the intent of using these to compose and shoot a track and video for each major culture. Check out Joburg Jam, the first of his projects featured in the above video. 

If anyone was to epitomise the ‘YouTube Generation’ it’s Pogo. Not only is he re-imagining and re-contextualising how we view the world he is also employing a unique method of funding his project incrementally on KickStarter. Every track will be financed by the funds generated from sales of the track before it, and by prepayments for the track next to be released. The listener becomes the sponsor and to some extent the author as they also decide where he should go next in the world. 

Remixing is a fast growing cultural phenomenon and with the proliferation of the internet and popularity of video sharing platforms such as YouTube, it continues to extended beyond audio to include various other media. This non-linear, hybridizing process is the next generation of UGC, the value of which is increasingly being recognized by brands and artists as they provide their audiences with the tools to edit, modify and personalise branded or licensed content. 

Fantastic interactive Youtube Channel that evolves with the number of views

Ogilvy Paris have come up with a unique campaign for Le Club Perrier on YouTube which features a virtual party that gets “hotter” and wilder the more people watch it. The Creative Director of Ogilvy Paris, Thierry Chiumino, said:

We’ve created the first interactive YouTube experience that changes based on the number of viewers it attracts. While the web counter shows the number of viewers, it’s not clear just how many viewers we need to raise the club’s temperature.

This is a great example of how collaborative action online can benefit everyone engaged and fast becoming a growing trend. The Kooks, for example, released their new song The Saboteur on a dedicated website, but how much is actually listenable depended on how many fans tweeted the hashtag #junkoftheheart. The more you tweet, the more of the track will unlock, and if these tweets began to die down the track started to lock again.

If you love daft punk. You’ll love this

27 year old Atlanta resident, Harrison Krix, is a rather skilled prop maker. At least he seems to know his way around “sculpting, resin casting, chroming and vacuum forming” – and that’s an awful lot more than we even understand. So, when commissioned to produce an exact replica of Guy-Manuel de Homem-Christo’s famous Daft Punk helmet, Krix didn’t baulk at the idea – or perhaps he did at first – but set about spending the next 17 months (yes, 17) doing so, with of course, many trials and tribulations along the way. Happily, for us, he’s documented the process on his blog and, with the help of photographer Jennifer Barclay, has produced some rather amusing pics of himself enjoying the helmet around Atlanta…..

Check out the YouTube video here ››

#Yooouuutuuube.com

A real oldie but a goodie all the same. Yooouuutuuube.com is a site that allows users to create a frame-by-frame video wall display using any YouTube video link. The effect is striking if you plug in a fast-cutting video that can take any YouTube video and send it straight down the rabbit hole…

#KitKat You Tube Channel

Kit Kat’s new YouTube channel is definitely missing a trick. Why in the world would I share or replay this? Video coupled with terrible sound effects and absolutely zero user interaction. They should take a look at Samsung’s YouTube takeover game http://www.youtube.com/user/Samsung3devent - Genius.

The Streets - interactive music video

Choose your own adventure with The Streets new interactive YouTube music video

Rye Rye - The latest M.I.A prodigy?
“Sunshine” is M.I.A.’s new collaboration with Baltimore club-rap protégé Rye Rye is catchy, stylist and has already racked up over 1 million views on YouTube. She’s one to watch in 2011 - looking forward to her debut album Go! Pop! Bang!, out in January on M.I.A.’s N.E.E.T.