Ogilvy Paris have come up with a unique campaign for Le Club Perrier on YouTube which features a virtual party that gets “hotter” and wilder the more people watch it. The Creative Director of Ogilvy Paris, Thierry Chiumino, said:
We’ve created the first interactive YouTube experience that changes based on the number of viewers it attracts. While the web counter shows the number of viewers, it’s not clear just how many viewers we need to raise the club’s temperature.
This is a great example of how collaborative action online can benefit everyone engaged and fast becoming a growing trend. The Kooks, for example, released their new song The Saboteur on a dedicated website, but how much is actually listenable depended on how many fans tweeted the hashtag #junkoftheheart. The more you tweet, the more of the track will unlock, and if these tweets began to die down the track started to lock again.
A real oldie but a goodie all the same. Yooouuutuuube.com is a site that allows users to create a frame-by-frame video wall display using any YouTube video link. The effect is striking if you plug in a fast-cutting video that can take any YouTube video and send it straight down the rabbit hole…