1. Robyn - We Dance To The Beat
Robyn’s latest interactive site allows users to control and manipulate over 100 video clips and sounds simultaneously. The result is your own personal beat which can be streamed or published across a number of sites. All the samples are taken from Robyn’s latest song ‘We Dance to the Beat’ and the site combines engaging visuals to create a fun and interactive user experience. Genius.
2. Lissie – Cuckoo
Lissie’s interactive music video for “Cuckoo” uses HTML5, Google Maps API, a live weather feed and the optional ability to geo-locate viewers. The band’s performance reflects the weather conditions wherever the viewer is located. Nice use of new technologies.
3. Robyn – Killing Me
Another one from Robyn to promote her single “Don’t Fucking Tell Me What To Do.” The video is written entirely in code, uses a 3D display of the song’s lyrics and is coloured by user generated images fueled by fans’ Twitter comments. Users tweet what’s killing them, along with the #killingme hashtag, and their comments will become part of the video providing a unique viewing experience every time. Hope you kept your 3D glasses!
4. Au Revoir Simone – Knight of the Wands
This interactive video for Au Revoir Simone’s “Knight of Wands” adds a splash of color into the mix. Essentially an online colouring book it encourages user interaction so you can create your own version of the new Au Revoir Music Video. Simple and nice.
5. Cold War Kids – I’ve Seen Enough
Speaking of colour, this next one comes from Cold War Kids and their single “I’ve seen enough”. The user can create their own remix of the song using the colourful navigation and share via social media.
6. Arcade Fire - The Wilderness Downtown
On August 30 2010 Arcade Fire, together with Google and artist Chris Milk, launched an interactive video set to the band’s track “We Used to Wait.” Called “The Wilderness Downtown,” the online project makes use of Google Maps and Google Street View to incorporate images of the viewer’s hometown into the video and has been awarded “SITE OF THE YEAR” by the FWA.
Viewers begin the experience by providing their childhood address. The video experience then unfolds in multiple windows, taking viewers on a tour of their hometown to the tune of the Arcade Fire track. Users can also write a note to their younger selves in a tree branch-inspired font that is incorporated into the video.
Below are just some of the raving reviews for the project:
“The Wilderness Downtown was not only a great showcase for HTML 5, it also hinted at a much more engaging and involving future for the music video in general.” (Lars Bastholm, Ogilvy)
Using an amazing array of techniques the site draws you right into the heart of the song, evolving the pop promo from linear broadcast content into a highly personalized, multi-layered, experience. And it’s not just tricksy technique. It uses Google Maps and Street View to create real moments of nostalgia and surprise. Really inspiring work that’s re-set the bar at a new high.” (Iain Tait, Wieden + Kennedy)
You can read more about it here
7. Sour - Mirror
Japanese band Sour’s “Mirror” music video is a very cool browser experience that intergates your Facebook, Twitter, and webcam to create a personalised music video. Think Arcade Fire on acid!
8. Alexander Chen’s - Conductor
Not quite a ‘music video’, Alexander Chen’s Conductor turns the New York subway system into an interactive string instrument. Using the MTA’s actual subway schedule, the piece begins in realtime by spawning trains which departed in the last minute, then continues accelerating through a 24 hour loop. The visuals are based on Massimo Vignelli’s 1972 diagram.
An online spot for Rihanna’s new fragrance, Reb’l Fleur, lets viewers choose to run the film in either direction to see the singer make different choices; reflecting the two sides to her personality. In what agency Droga5 is calling a ‘panlindromic’ video, the video player at rihannareblfleur.com uploads at a 30 second freeze-frame point in the one minute film. One half goes backwards to depict the singer in sultry, rebellious mode, while in the forward half she gives in to her flowery side. Rihanna will direct fans to the video through her presence on social networks, while a simplified version appears on video-sharing sites.
10. Radiohead - House of Cards
Radiohead’s “House of Cards”, from the album “In Rainbows”, uses Geometric Informatics and Velodyne LIDAR to create a clip that eschews traditional video recording for haunting, complex data visualizations. In this video, 64 lasers rotating and shooting in a 360 degree radius 900 times per minute produced all the exterior scenes.